How have you been? I am going to write about another very interesting topic that will help you increase in online business. I am going to talk about the visitors / audience / potential customers of your website. How to make visitors stay on your website for long and also turn them into business leads.
Website is something that reflects your work personality on the web. In other words, you might say, your website is your online bread and butter. So, in order to generate more leads and more business from your website, your daily visitors both new as well as returning should keep on increasing. There are a number of things and steps you can take in order to increase your website visitors.
- Don’t keep talking, start listening.
First and the foremost thing of all is to create web traffic is to understand what your customers actually need, or what they are actually interested in. Don’t keep promoting yourself in your website, instead, have something for them to go through, read, or something that arrests them on your website. For this, you must have an extraordinary logo; it might be static, simple, professional, classy, animated, etc., depending upon the type of audience you would be addressing.
- Unparallel Info graphics:
Second thing to catch the attention of your visitors is having eye catching header designs and headlines on the important landing pages of your website. These should be excellent because header designs or the headlines are the first things a reader or a visitor would see. Therefore, always develop excellent header designs and headlines. You may make use of some info graphics, as they are a combination of both designs as well as very short information. And according to a recent survey, people tend to be more attracted towards info graphics as compared to a simple headline or a straight forward design.
- Write excellent content
Now, we come to the website content. Expand your content and write longer posts, the content on your website should be informative, inspiring, useful and entertaining. Many website owners usually ignore the content part, thinking, that the users would not be interested in reading it. But this is not true; there are many visitors and buyers who go through all the details before buying any product or before commencing business relations with your company. So, never ignore the power of content, it should not only be unique but should be able to engage people.
- Attractive Banners and other graphics
We all know that one is able to grasp and understand better through pictures instead of text. No matter what age group your audience is from, be it children, middle aged or old, there is no fun in all text and no pictures. Banners of your website must be captivating and it would be even better if they contain useful features which will ultimately help in promotion of your business.
- SEO – Search Engine Optimization
Knowing and understanding digital marketing techniques is very important now days. SEO, one of the major modules of digital marketing has proven to be the most effective method in increasing businesses from years. Make your website SEO friendly by working on the keywords, titles and descriptions of individual pages; image titles, alt tags; heading tags (h1-h6); keyword placing in the content and lots more. If you yourself are not a technical SEO person, then you must hire one. SEO is the ultimate thing and it includes all the points we have covered by far. The branding of a company is done with the help of Search Engine Optimization, to know more on this, please go through our previous blog on search engine optimization.
Basically, if we talk about the complete cycle of online marketing; it includes several modules. Such as, Email marketing, social media optimization, pay per click, content marketing, search engine optimization (as discussed in above point), and many more such factors which result in hike of your business.
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